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AI Company Brain
0113The promise

One ESAIC answer across every approved channel.

William made AI assistance real inside ESAIC. The next step is to make it dependable, governed and reusable: the public website first, then only the integrations and channels that prove worthwhile.

Decision requestedApprove the ESAIC AI Company Brain direction and the €6,000 public website phase.
See the opportunity
Working character studyEVA

ESAIC's proposed AI assistant for registration, examinations and membership.

Website
Phase I
myESAIC
Candidate
Email & Messenger
Later

The same questions, every year.

On peak daysUp to 1,500

registrations in a single day

ESAIC-reported range
When does registration close?Which documents do I need?Where do I register?Who should I contact?
Every year15,000–30,000

registrations, across countries and time zones

ESAIC-reported range
Registration & exams team

The answers often exist. Users still have to find, interpret and trust them. When they cannot, the question lands with ESAIC’s people.

Make ESAIC easier to reach while keeping the team available for the cases that need expertise.

Source: original ESAIC meeting notes (2025). These client-reported planning ranges were copied into this proposal manually.

William made the idea real.

People already use it. It proves the value of a short answer, the right link and a clear next step. Now ESAIC can define the standard behind those answers.

William has proved the format; Phase I will set ESAIC’s standard.
William correctly provides the myESAIC password reset link and support email
Asked to reset a password, William gives the direct reset link and the right support route.

Benchmark · 11 August 2026

Three examples where William falls short.

We tested William across 60 realistic questions. Three examples show what a stricter ESAIC standard would improve.

William links the official EDAIC Part I page but says it lacks the deadline
Direct

The answer was on the page.

William links to the correct EDAIC Part I page, but cannot give the registration deadline shown on it.

The user still has to search, so the support question remains.
1 / 3
Direct answers, verified facts and an experience built around ESAIC.
About the evidence

These examples show William as observed on 11 August 2026. Some issues may be fixable through better Jotform configuration. The complete benchmark contains 60 synthetic cases and original screenshots.

One governed foundationfor every approved answer.

The ESAIC AI Company Brain is one governed foundation for approved knowledge, ESAIC rules, quality tests and human routes.

Approved sources

Phase IPublic ESAIC website
Working candidatemyESAIC
As ESAIC expandsSelected systems

ESAIC AI

Company Brain
KnowledgeRulesTestsHuman routes
Govern the knowledge once, then improve every channel.

Trusted experiences

Phase IPublic website assistant
Potential nextEmail & Messenger
LaterFuture ESAIC channels
Members keep using the channels they already know.One governed foundation supplies the answers.

Useful AI, governed to ESAIC’s standard.

ESAIC's own research, European projects and recent member choices point to the same model: one place for trusted knowledge, with validation and human oversight built in.

01 / Its published stance

Clinical alignment still needs human validation.

Research co-authored by ESAIC's current President and Board members found that leading LLMs often aligned with clinical guidelines, yet gaps and missing citations remained. The authors called for validation through clinician feedback.

Read the published study ↗
02 / AI is already part of the work

ESAIC already helps shape AI and data infrastructure.

Through ICUdata4EU, COVend, ENVISION and related European programmes, ESAIC has worked on federated ICU data, AI-supported therapy and real-time decision support.

Explore ESAIC's EU projects ↗
What this means hereOne trusted place for ESAIC knowledge, available through every approved channel.

Give members the answer, source and next step.

One real questionWhat is the registration deadline for the next EDAIC Part I examination?
Current experienceLink, then search
Current William answer for the EDAIC Part I deadline
“I don’t have the exact registration deadline for the next EDAIC Part I exam.”
Proposed experienceAnswer, source and next step
EVA by ESAICAI assistant, working character concept
Registration closed

EDAIC Part I 2026

Registration closed on 11 June 2026 at 23:59 CEST.

The examination takes place on Saturday, 19 September 2026.

View official Part I informationOfficial ESAIC source: EDAIC Part I Examination
Direct answerCurrent statusOfficial sourceClear action

Observed and verified on 11 August 2026.

The founders stay in the work.

Tom and Ivan lead the two disciplines ESAIC needs: the member experience and the AI foundation. Both remain directly involved from kickoff through release.

Co-founder, Studio Ruelle

Tom Leunen

Tom co-founded Studio Ruelle and leads ESAIC's digital experience. He brings the existing brand, website and integration context into every product decision.

ESAIC partner
Brand, UX and website context
Direct role
Experience lead through release
Soulware
Co-founder, Soulware

Ivan Westerhof

Ivan founded Campfire, a conversational AI company, in 2020. Over the next five years, he was involved in more than 50 conversational AI projects. Today he leads Soulware and brings that experience directly to ESAIC.

5 years
Building conversational AI
50+ projects
Across organisations and channels

Selected assistants from Ivan's time at Campfire

Three focused assistants across three channels, all available to try.

These are the public assistants you can open today. Work delivered behind customer logins, apps or intranets is excluded, and each organisation controls availability.

Six weeks from approval to release.

The two-hour kickoff sets the rules, followed by three bounded ESAIC test rounds before launch.

  1. 1

    Week 1

    Decide together

    We confirm the scope, sources, redirects, privacy rules and test plan.
  2. 2

    Weeks 2–3

    Build

    We build the knowledge layer, safeguards, answer experience and website integration.
  3. 3

    Early week 4

    Test round 1

    ESAIC tests prepared cases, and we integrate one feedback package.
  4. 4

    Late week 4

    Test round 2

    We retest the changes and rerun the complete quality set.
  5. 5

    Week 5

    Accept

    ESAIC runs the final round, then we make the release fixes and seek approval.
  6. 6

    Week 6

    Launch

    We add the production embed, run the checks and release it in a controlled way.
After launchEight weeks alongside ESAIC

The follow-up includes automated checks, weekly quality sampling and four focused calls.

Approve €6,000 now. Keep later work optional.

The first release solves a real support problem. Every later step reuses what works and keeps its own approval point.

Approve now€6,000

Public website assistant

The first phase covers approved public pages, sourced answers, safeguards, client testing, launch and eight weeks of support.

Optional next€20,000

Company Brain core

The governed foundation plus one read-only internal integration. myESAIC is the working candidate, only after discovery confirms access, value and fit.

Optional laterUp to €9,000

Selected channels

Facebook Messenger and human-reviewed email drafting, if the confirmed connectors and workflow fit the allowance.

What happens after launch?

Phase I hosting and model usage are expected at €50 to €80 per month. For a mature multi-source, multichannel service, plan for €10,000 to €15,000 a year plus usage. We will confirm the amount after the integrations, traffic and support levels are known.

ESAIC stays in control.

Even as the technology changes, ESAIC keeps ownership of its knowledge, rules and quality standard.

01

Approved knowledge

Each domain has an owner, and every answer needs an approved source.

02

Clear boundaries

Medical, personal and sensitive questions follow approved routes.

03

Continuous validation

Every correction and human review becomes a test before the next release.

04

ESAIC ownership

ESAIC owns the application, configuration, policies and evaluation suite.

The interface always identifies itself as AI.By default, raw conversations are not stored.ESAIC approves hosting, retention and access before launch.

The Board's questions, answered.

The Board's questions are reasonable. Each one has a concrete answer and a controlled next step.

Board question 01

We already have William. Why do we need this?

The short answer

William has shown that members will use an AI assistant, so ESAIC can now set a shared accuracy standard that serves every approved channel.

William can stay

William can remain in place while the public website phase is tested.

A higher standard

Citations, versioned tests and safe fallbacks become release requirements.

A reusable investment

Improvements strengthen one ESAIC foundation that can serve every approved interface.

1 / 6
The proposal remains the sameApprove €6,000 for one useful release, then decide what follows from the evidence.

Approve Phase I.

Endorse the ESAIC AI Company Brain direction and release €6,000 for the public website phase.

DirectionEndorse the ESAIC AI Company Brain.

This gives ESAIC a shared foundation for future AI experiences.

Phase IApprove the €6,000 public assistant.

This is a controlled first release using approved public information.

KickoffNominate the owner and workshop team.

ESAIC confirms the two-hour September kickoff and begins.

Decision requestedApprove Phase I and schedule kickoff.

On approval, confirm the owner, participants and kickoff date.