registrations in a single day
0113The promise
Studio Ruelle + Soulware for ESAIC
One trusted ESAIC answer. Wherever members ask.
William made AI assistance real inside ESAIC. The next step is to make it dependable, governed and reusable: the public website first, then only the integrations and channels that prove worthwhile.
Decision requestedApprove the ESAIC AI Company Brain direction and the €6,000 public website phase.
See the opportunity AI assistantHow can I help?
Website · Phase ImyESAIC · CandidateEmail · LaterMessenger · LaterAsk about registration, examinations or membership.
The pressure
The same questions arrive again and again.
When does registration close?Which documents do I need?Where do I register?Who should I contact?
registrations, across countries and time zones
Registration & exams team
The answers often exist. Users still have to find, interpret and trust them. When they cannot, the question lands with ESAIC’s people.
Make ESAIC easier to reach. Keep the team available for the cases that need expertise.Planning ranges from the original ESAIC notes.
Build on the momentum
William made the idea real.
People already use it. It proves the value of a short answer, the right link and a clear next step. Now ESAIC can define the standard behind those answers.
William proves the format. Phase I proves the standard.
Observed on 11 August 2026
When an answer carries ESAIC's name, it must be correct.
We tested William across 60 realistic questions. Three examples show where the next level begins.
The answer was on the page.
William links to the correct EDAIC Part I page, but cannot give the registration deadline shown on it.
The user still has to search. The support question remains.1 / 3
Direct answers. Verified facts. An experience built around ESAIC.
About the evidence
These examples show William as observed on 11 August 2026. They do not prove that every issue is an unfixable Jotform limitation. The complete benchmark contains 60 synthetic cases and original screenshots.
The reframe
The chatbot is only the surface.The value sits behind it.
The ESAIC AI Company Brain is one governed foundation for approved knowledge, ESAIC rules, quality tests and human routes.
Approved sources
ESAIC AI
Company BrainKnowledgeRulesTestsHuman routes
Govern once. Improve everywhere.Trusted experiences
Not another destination for members to find.One foundation behind the channels they already use.
A natural ESAIC next step
Useful AI. Governed to an ESAIC standard.
ESAIC's own research, European projects and recent member choices point to the same model: one place for trusted knowledge, with validation and human oversight built in.
Close alignment is not complete agreement.
Research co-authored by ESAIC's current President and Board members found close alignment between leading LLMs and clinical guidelines, but not complete agreement. Missing citations mattered. Their conclusion: validate AI with clinician feedback.
Read the published study ↗ESAIC already helps shape AI and data infrastructure.
Through ICUdata4EU, COVend, ENVISION and related European programmes, ESAIC has worked on federated ICU data, AI-supported therapy and real-time decision support.
Explore ESAIC's EU projects ↗48%
wanted everything in one place
44%
See the ESAIC app announcement ↗prioritised easy access to guidelines
What this means hereOne trusted place for ESAIC knowledge, available through every approved channel.
Make it tangible
From “here is a page” to “here is the answer.”
One real questionWhat is the registration deadline for the next EDAIC Part I examination?
Current experienceLink, then search
“I don’t have the exact registration deadline for the next EDAIC Part I exam.”
Proposed experienceAnswer, source, action
EVAEVA by ESAICAI assistant
Registration closedEDAIC Part I 2026
Registration closed on 11 June 2026 at 23:59 CEST.
The examination takes place on Saturday, 19 September 2026.
View official Part I informationOfficial ESAIC source: EDAIC Part I ExaminationDirect answerCurrent statusOfficial sourceClear action
Observed and verified on 11 August 2026.
Who makes this real
The people who pitch stay for the build.
Studio Ruelle
Tom Leunen
ESAIC’s web partner. Brings the brand, website and integration context.
Soulware
Ivan Westerhof
AI product builder and Campfire founder, with experience across more than 50 conversational AI projects.
Selected public assistants from Ivan's work at Campfire
Three channels. Three focused jobs. Open the real service.01Web
Rawbot at Rawbank
A multichannel banking assistantPublic support and guided banking journeys, designed to work across the website and familiar messaging channels.
Live on Rawbank’s public websiteOpen Rawbot ↗02WhatsAppKitchen Family Billy
A recruitment journey in WhatsAppCharacter, forms, file uploads, privacy and human handoff in one familiar channel.
Opens a real recruitment assistant in WhatsAppOpen Billy in WhatsApp ↗03VoiceEurostar Atlas
Real-time voice supportBounded train information with a proactive route to a person when needed.
Phone assistant — choose train informationCall Eurostar ↗Only publicly reachable work is shown. Assistants delivered behind customer logins, apps or intranets are intentionally left out. Availability remains controlled by each organisation.
Pilot. Prove. Scale.
Six weeks from approval to a measured release.
A two-hour kickoff creates the rules. Three bounded ESAIC rounds validate them before anything goes live.
- 1
Week 1
Decide together
Kickoff, scope, sources, redirects, privacy and test plan. - 2
Weeks 2–3
Build
Knowledge, safeguards, answer experience and website integration. - 3
Early week 4
Test round 1
ESAIC tests prepared cases. We integrate one feedback package. - 4
Late week 4
Test round 2
Retest changes and run the complete quality set again. - 5
Week 5
Accept
Final ESAIC round, release fixes and approval. - 6
Week 6
Launch
Production embed, checks and a controlled public release.
After launchEight weeks alongside ESAIC
Automated checks, weekly quality sampling and four focused follow-up calls.
A controlled path
Start with one win. Build from proof.
The first release solves a real support problem. Every later step reuses what works and keeps its own approval point.
Public website assistant
Approved public pages, sourced answers, safeguards, client testing, launch and eight weeks of launch support.
Company Brain core
The governed foundation plus one read-only internal integration. myESAIC is the working candidate, only after discovery confirms access, value and fit.
Selected channels
Facebook Messenger and human-reviewed email drafting, if the confirmed connectors and workflow fit the allowance.
Core path€31,000
Current full directionUp to €40,000
One direction. Three controlled decisions.
Today's approval€6,000
The €25,000 core and channel layer return as separate decisions after proof and discovery.
What happens after launch?
Phase I hosting and model usage are expected at €50 to €80 per month. A mature multi-source, multichannel service currently plans at €10,000 to €15,000 per year plus usage, confirmed after integrations, traffic and support levels.
Cited. Validated. Human-governed.
ESAIC stays in control.
Technology can change. ESAIC’s knowledge, rules and quality standard stay yours.
Approved knowledge
Each domain has an owner. No approved source means no invented answer.
Clear boundaries
Medical, personal and sensitive questions follow approved routes.
Continuous validation
Every correction and human review becomes a test before the next release.
Ownership without lock-in
ESAIC owns the application, configuration, policies and evaluation suite.
Always visibly AI.Raw conversations are not stored by default.Hosting, retention and access are approved before launch.
Questions worth answering
The direction is ambitious. The first decision is not.
The Board's questions are reasonable. Each one has a concrete answer and a controlled next step.
We already have William. Why do we need this?
William proved the format and the appetite. The next decision is whether ESAIC only improves one interface, or sets a shared standard for accurate answers that can serve every approved channel.
No forced replacement
William can remain in place while the public website phase is tested.
A higher standard
Citations, versioned tests and safe fallbacks become release requirements.
A reusable investment
Improvements belong to one ESAIC foundation, not one interface.
1 / 6
The proposal remains the sameApprove €6,000. Prove one useful release. Decide what follows from evidence.
The decision
Approve the direction. Start with one useful release.
A small first commitment. A reusable foundation. A clear path to the full vision.
The shared foundation for future ESAIC AI experiences.
A controlled first release using approved public information.
Confirm the two-hour September kickoff and begin.
Decision requestedApprove Phase I and schedule kickoff.
On approval, confirm the owner, participants and kickoff date.